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− | == Goal ==
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− | Release OOo 3.0 with major impact on all target markets in order to increase market share to 20% within 6 months after release.
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− | <br><br>
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− | '''How to create impact'''<br>
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− | If the marketing project wants to have a significant influence on the OOo market share, a carefully planned 'event' is the best way to reach as many endusers as possible. The 'event' in this case being a major release, should be coördinated as to obtain as much results of the effort as possible. All media that can be used, should be used in a defined strategy, with a common message. Communication before the release should be vague and illusive, thus creating a curioussity toward the release. <br>
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− | This can only be obtained in a joint effort with all NLP.<br>
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− | If the 3.0 release is to close up, we could use the next one. We should look for major events (exhibits, competitors releases, ...) in the future and set a target date for release based upon one or more major events.<br>
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− | The goal of my effort is to help set up such an 'event'. I will need information on many subjects, as well as help from many off you. Steven Pauwels. --[[User:Stenito|Stenito]] 22:17, 8 February 2006 (CET)
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| == Product == | | == Product == |
| * Are there any new features (planned) for OOo 3.0? ''(can be used in a marketing message)'' | | * Are there any new features (planned) for OOo 3.0? ''(can be used in a marketing message)'' |
Revision as of 08:37, 11 February 2006
< Marketing
Product
- Are there any new features (planned) for OOo 3.0? (can be used in a marketing message)
- What are the key benefits of OOo 3.0 we can use for a marketing message? (looking for any positive advance OOo has on his competitors. These will be used when copywriting one or more marketing messages)
Step 1
- Create a distinctive but professional identity for OOo. This includes logo and basic material that is not related to the release.
- Gather information on events that can be used to 'announce' the release.